Evaluation:
In this
project, I was asked to design a piece of advertisement for Coca Cola.
"The iconic brand would like a new advertising campaign that celebrates their heritage and inspires their future."
My initials
thoughts on the project was that it would be fun as I have a large interest in
Coca cola. In the brief, it says about the future. It also wanted to include
the past as well so I wanted the bottle to be glass. This is because glass
bottles were a lot my popular when Coca Cola was first being sold. My initial thoughts on the future is greenery
and environmental features so when I started sketches, I made the Coca Cola a
vase which included flowers inside. I also used backgrounds which i had use of, for example; Brick walls, trees, outside stairs, weeds etc...
As I went
on through this project, I realised that even though the environmental images
would represent the future, we as a generation are growing up with technology
everywhere. This is why my ideas changed to have a background of a computer
screen. I also realised that we teenagers are the future. So by adding a computer as the background i have targeted my target audience.
When I
started the photography part of this project, I wanted to use a white
background as this would allow me to change background to anything I wanted.
Even though this idea worked, the image looked out of place. This is why I
wanted the image of the Coca Cola and the background together. I started to
capture this outside with flowers in the glass and a natural background.
Final Product:
I feel me final product met the brief well. I do feel however there could be room for improvement on most aspects of the poster.
Firstly, i liked the simple design of the poster with the hexagons and the banner of the bottom. On the other hand, i feel this is something that could need to be improved as it is just an image that has been broken up.
Another improvement would be the font i used. I could of made it close to the coca cola typography.
Final Product:
I feel me final product met the brief well. I do feel however there could be room for improvement on most aspects of the poster.
Firstly, i liked the simple design of the poster with the hexagons and the banner of the bottom. On the other hand, i feel this is something that could need to be improved as it is just an image that has been broken up.
Another improvement would be the font i used. I could of made it close to the coca cola typography.
Overview
of my project:
I have
created a poster for my piece of advertising. I feel that i have included the iconic brand that Coca cola wanted me too. I also feel that i have feel i have added elements that target their heritage while also targeting the future generations.
Problems:
I wanted to
firstly do an advert based around Coke Life, however the price of a glass coke life
bottle was very expensive.
Another problem i faced was using the camera as i was quite new to this. When i first went outside i didn't realise it was on manual focus which made most of my images blurry. The lighting was also a problem as the days i took photos the weather was very sunny. This also effected the image quality.
When i took photos indoors, i didn't face too many problems for photos wise. I did however have some difficulty with the editing of photos as I found it complicated at first. I have however researched tips which have helped me.
Another problem i faced was using the camera as i was quite new to this. When i first went outside i didn't realise it was on manual focus which made most of my images blurry. The lighting was also a problem as the days i took photos the weather was very sunny. This also effected the image quality.
When i took photos indoors, i didn't face too many problems for photos wise. I did however have some difficulty with the editing of photos as I found it complicated at first. I have however researched tips which have helped me.
